WCLAX - Using WordPress for Social Good
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This document discusses using WordPress to build effective charity websites and accept online donations. It provides tips on hosting, speed and security, recommended plugins and tools, designing an effective donation process, and best practices for peer-to-peer fundraising, crowdfunding, recurring donations and mobile optimization. The objectives are to explore how to create charity websites with WordPress and discover new tools and tactics to benefit causes.
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WCLAX - Using WordPress for Social Good
- 1. USING WORDPRESS FOR SOCIAL GOOD WordCamp Los Angeles 2017
- 2. Hi, I’m Devin! @innerwebs San Diego, California
- 3. ▸ How to build effective charity websites with WP ▸ Explore the various methods to accept donations online ▸ Discover new tools and tactics aimed to benefiting your cause OBJECTIVES
- 4. HOSTING, SPEED, AND SECURITY IT STARTS WITH YOUR WORDPRESS WEBSITE
- 5. ▸ Tailored environments for WP ▸ Built-in caching, backups, security ▸ Staging environment(s) ▸ Content Distribution Networks (CDN) ▸ Developer friendly tools like Git integration and WP-CLI ▸ Popular Managed WP hosts: ▸ Media Temple / Pagely / WP Engine / Pantheon / Flywheel / GoDaddy Pro USE MANAGED HOSTING
- 6. ▸ Page, Browser, and Object caching ▸ Mobile detection and optimization ▸ Image and font optimization ▸ Minify and concatenate Scripts (CSS and JS) ▸ Learn more in Andrew Wilder’s session! WEBSITE CACHING
- 7. ▸ HTTPs / SSL ▸ Security ▸ PHP version 7+ ▸ Nightly Backups ▸ SEO ▸ Updates & Maintenance DON’T FORGET ABOUT
- 8. ▸ Page builders ▸ Beaver Builder or Divi ▸ Themes ▸ Organic themes ▸ Theme Isle ▸ Backups: WP Time Capsule ▸ Caching: WP Rocket ▸ SEO: WordPress SEO by Yoast ▸ SSL: Let’s Encrypt ▸ Ongoing Maintenance: WP Site Care RECOMMENDED TOOLS
- 9. TURNING VISITORS INTO DONORS First Impressions
- 10. “FIRST IMPRESSIONS HAPPEN REALLY FAST - ESPECIALLY WHEN THE AVERAGE TIME USERS SPEND ON A WEBSITE IS EIGHT SECONDS.” - Jennifer Winter usertesting.com Why First Impressions Matter
- 11. THE JANE GOODALL INSTITUTE http://www.janegoodall.org/
- 13. LIBERTY IN NORTH KOREA https://www.libertyinnorthkorea.org/
- 14. ▸ Deliver your message from the audience’s point-of view ▸ Briefly tell your story then link to a deeper explanation ▸ Use actual images, not stock photos ▸ Unique video is a bonus ▸ Be transparent ▸ What are you doing with the donations raised? ▸ Consistent branding ▸ Check content for accessibility and readability ▸ https://wordpress.org/plugins/ wa11y/ ▸ https://readability-score.com/ EFFECTIVE MESSAGING
- 15. WIREFRAME + DESIGN + CONTENT + SITEMAP EFFECTIVE WEBSITES ARE PLANNED
- 16. A ZERO FRILLS DOWN TO THE BASICS WIREFRAME TOOL WIREFRAMING MADE EASY WITH BALSAMIQ https://balsamiq.com/products/mockups/
- 17. S USING PAGE BUILDERS DESIGNING IN BROWSER IS FUN AND EASY DESIGN IN BROWSER OR USING SKETCH OR PHOTOSHOP
- 18. BEST PRACTICES AND RECOMMENDATIONS EFFECTIVE ONLINE GIVING CAMPAIGNS
- 19. PEER TO PEER Donation Campaigns
- 20. PEER-TO-PEER GIVING IS A GROWING FORM OF FUNDRAISING IN WHICH A INDIVIDUAL RAISES MONEY ON BEHALF OF A NONPROFIT BY REACHING OUT TO THEIR SOCIAL NETWORK. WHAT IS PEER-TO-PEER FUNDRAISING?
- 21. AND SO I KEPT LIVING https://www.classy.org/campaign/world-suicide-prevention-day-2016/c90377
- 23. DONATION BASED CROWDFUNDING IS A WAY TO COLLECT FUNDS FOR A PROJECT BY ASKING A LARGE NUMBER OF CONTRIBUTORS TO DONATE A SMALL AMOUNT TO IT WHAT IS CROWDFUNDING?
- 26. THE AVERAGE RECURRING DONOR GIVES 42 PERCENT MORE DURING THE COURSE OF A YEAR THAN ONE-TIME GIFTS. Network For Good http://nonprofithub.org/wp-content/uploads/2014/05/recurring-gift_infographic.jpg RAISE MORE OVER TIME
- 28. ▸ Provide the donor a choice to opt-in to give on a recurring basis ▸ Recurring donors average more than one- time ▸ Lessens donor’s immediate financial impact ▸ Improves cash flow and planning RECURRING DONATIONS
- 29. ▸ Allow donors to easily opt-in to recurring giving ▸ Provide an easy way to manage the subscription ▸ Enable donors to share subscription giving with friends and family ▸ Social media, email, text RECURRING BEST PRACTICES
- 30. ▸ Encourage subscriptions to one time donors ▸ Explain how recurring donations make a difference ▸ “$19.20 to feed and care for 10 people” ▸ Keep your subscribers notified about how their donations are being used RECURRING BEST PRACTICES
- 34. ▸ Reduce the number fields as much as possible ▸ Allow for custom amounts ▸ Use goals when possible ▸ Leverage analytics and reporting ▸ Reduce outside form distractions ▸ Display donation buttons prominently ▸ Support tablet & mobile GENERAL BEST PRACTICES
- 35. END-OF-YEAR GIVING ACCOUNTS FOR 34.8% OF ONLINE GIVING (Q4) AND DECEMBER REPRESENTS 20.3% OF THE TOTAL. Frank Barry, npENGAGE http://npengage.com/nonprofit-fundraising/11-facts-about-online-fundraising/ TAKE ADVANTAGE OF TIMING
- 36. MOBILE OVERTOOK DESKTOP COMPUTERS AS PEOPLE’S PREFERRED DEVICE TO ACCESS THE INTERNET LAST YEAR [2015] Zenith’s Media Consumption Forecasts http://digiday.com/publishers/mobile-overtaking-desktops-around-world-5-charts/ DON’T FORGET ABOUT MOBILE
- 39. ▸ Accept multiple payment methods ▸ PayPal, Credit Card, Bank Account, Offline donations ▸ No unnecessary redirects ▸ Provide clear terms and conditions of donation ▸ Display branding prominently ▸ Use proper terminology BEST PRACTICES CONT.
- 40. ▸ Give ▸ https://givewp.com ▸ Charitable ▸ https://charitable.com ▸ Seamless Donations ▸ https://wordpress.org/ plugins/seamless- donations ▸ Gravity Forms, WooCommerce, EDD DONATIONS PLUGINS
- 41. WITH WORDPRESS, THERE’S NO REASON TO CONSIDER ONLINE DONATIONS OUT OF REACH Final takeaway
- 42. Thanks!